Hi! I’m Emily

Eralume began with a simple desire to make more thoughtful choices for my family.

In 2016, while pregnant with my first child, I became increasingly conscious of the ingredients in the products we used every day. After the birth of my second child, that curiosity grew into something much bigger. I started looking more closely at ingredient lists - even on products marketed as “natural” - and began questioning what we were bringing into our home and using around our family.

That curiosity sent me down a rabbit hole of researching plants, naturally derived ingredients and simpler alternatives. I spent months learning, experimenting and testing, fascinated by how much could be accomplished with thoughtfully chosen ingredients without relying on unnecessarily complicated formulas.

At the same time, our family was beginning our own journey toward a more sustainable, low-waste lifestyle. In 2019, those two passions came together and Eralume was born.

Today, Eralume creates plant-based cleaning products right here in Barrie, Ontario, designed to make caring for your home feel a little simpler, more intentional and a whole lot less wasteful. From everyday surface cleaners to laundry and dishwashing essentials, each product is made in small batches with ingredients chosen with purpose.

Sustainability is still at the heart of everything we do. Our liquid cleaning products are packaged in reusable glass bottles, while our powdered products come in 100% recyclable, carbon-neutral packaging. We reuse shipping materials whenever possible and offer bulk refills packed in clean, repurposed containers - because sometimes the most sustainable package is one that already exists.

What started as one Mom trying to make better choices for her family has grown into a collection of Canadian-made, low-waste cleaning products created for people who want a clean home without leaving quite so much behind.

For your home. For your family. For the world outside your door.

 

Pronounced like "heirloom", our ultimate WHY for embarking on a low-waste and eco-friendly lifestyle is to deliver the Earth to our children better than we found it. Like an heirloom, the Earth deserves to be cherished, protected and cared for. We can want more for future generations, and we've committed to doing our part by reducing waste, single use plastics and environmental toxins. That's why Eralume was born: for our children to inherit a better world.